My most recent project has been to create a visual brand for We Shoot Cocktails. Building a brand doesn’t consist of just a logo, it consist of graphic elements that relate to your brand and can be seen across multiple mediums. The mediums that I have explored to build this brand were in poster designs, promotional items, stationary, website, blog design, and social networks.
The name of the company is We Shoot Cocktails. It’s as straight forward as can be, so the design needed to reflect that. Each word in the name has a graphical equivalent and each graphic adds up to exactly what we do. Two people + a camera+ a cocktail= cocktail photography, a low cost cocktail photography service that helps bartenders and mixologist promote their recipes.
